Report]

The following are quotes and excerpts from our press release articles

IFING Co., Ltd. has started airing a new TV commercial ”Top Athletes” for its professional brand "TOKIO Inkarami.

It is also available on our official YouTube channel.
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- Summary

Since its birth in 2011, TOKIO INKALAMI has become synonymous with Japan's leading treatment. It has been highly acclaimed by professionals and media overseas, and is now offered on salon menus as a first-class system treatment representing not only Japan but also the world.
The TV commercial is intended to promote the brand as well as the "New TOKIO Inkarami," which is scheduled to go on sale in August 2022.

- performer

The cast includes the following top-notch athletes

Ayumu Hirano, snowboarder (TOKIO Inkarami)

Speed skater Miho Takagi

Hikaru Mori, a member of the Tokyo Olympics women's trampoline team (TOKIO Inkarami)

TOKIO Inkarami Parkour Team
Sei Asakura Player
Hikari Izumi Player
Otoning Nagai Player
Masahito Seki Player
Hiroki Miyazaki Player

 

 

The video expresses TOKIO INKALAMI's worldview through a strong message of "From Japan to the World", a concept of TOKIO INKALAMI, by combining the athlete's thoughts with a different aspect away from competition. The video shows the strong will to "challenge," "grow," and "never give up," as well as the spirit of challenge to "change the world.
Please take note of it.

- musical piece

The commercial song is "Rock The World" by the rock band Alexandros.
The music, which expresses "the feeling of not giving up" and "the feeling of making one's desires come true," matches the worldview of the commercial, which is why we have chosen it for this campaign.

- Performers, [Alexandros] Comments

<Ayumu Hirano's comment

We asked everyone to create a very creative worldview based on the concept of "changing the world. It turned out very well, so please take a look.

<Miho Takagi's comment

I am very honored to have been chosen to appear in TOKIO Inkarami's new commercial. It was very inspiring to interact with other athletes, and above all, filming at TeamLab was like being in a new world. I hope you enjoy the wonderful view of the world.

< Comment from Hikaru Mori

It was my first time shooting a commercial and I was nervous, but I had fun and participated in a great shoot. I am happy to have created such a wonderful video. Once again, I would like to thank TOKIO Inkarami for allowing me to be a part of this project. I will do my best so that I can give you all many good reports from now on!

＜Comments from the TOKIO Inkarami Parkour Team

This is the debut work of the TOKIO Inkarami Parkour team, which has been working as a team since its establishment. We hope that many people will watch this video and see what we can do in the future. (Representative comment : Sei Asakura)

<Comments from [Alexandros

I wrote this song with the idea of a protagonist taking on the challenge with a strong, if a little rough, spirit, saying, "Let's color the world my color, and if you want, let's make it a little dirty," rather than "Let's spread our wings to the world. I think this song is perfect for the athletes of today who have dyed the world in their own colors. （Yohei Kawakami)

*Comments from the athletes and [Alexandros] Kawakami can also be found in our press release article.

 

- Comment from Eisho Fuyuhiro, President & CEO

We were able to complete a wonderful TV commercial with the cooperation of top-notch athletes. It was very meaningful to film these athletes, who are active not only in Japan but also in the world, in the space of TeamLab, where they are equally active.
We hope that the appearance of each athlete will provide a good stimulus to their competitions, to those who support them, and to those who are aiming to compete in them.
It was a new challenge to shoot artistic and fashionable images in such a space, and I hope it will have a positive impact on the competition.
TOKIO Inkarami, together with athletes, will continue to challenge ourselves to be more active in the world than ever before.

IFING Co.