What is AMASIA COLOR?
A Breakthrough “Big Bang” Menu the Japanese Beauty Industry Has Been Waiting For
By upgrading color services to the “AMASIA Color Menu,” salons can achieve exceptional color vibrancy, refined texture, and long‑lasting results. At the same time, this innovative menu addresses one of the key challenges faced by salons today— creating higher value and increasing the unit price of color services.

A Proprietary, Patent‑Level Reaction: “INPITARI”
Through a unique formulation, next‑generation key ingredients penetrate deeply into the hair and instantly adhere to it, creating a powerful repairing reaction.
This advanced process ensures that strengthening and moisturizing ingredients are delivered deep inside the hair shaft and quickly absorbed, thoroughly repairing damaged hair from within.

The “AMASIA Care Cycle” Connecting Salon & Home Care
Enjoy daily care at home while receiving intensive treatment at the salon.
This new care routine enhances overall results by linking professional salon treatments with home care, offering an innovative hair care system that works together for greater effectiveness.

AMASIA FACE
Charismatic hairstylists who are shaping the future of Japan’s beauty industry.

For more information about AMASIAN FACE, click here.


