OWAY is an organic cosmetics brand by rolland, a comprehensive professional beauty manufacturer founded in Bologna, Italy in 1948, with over 70 years of history and tradition.

Today, rolland develops and manufactures professional salon products distributed in more than 70 countries worldwide. One of its defining features is the operation of its own biodynamic farm, “ORTOFFICINA,” where many of the raw ingredients used in OWAY products are grown in‑house.

From product design to advertising and sales, all processes are managed internally, allowing OWAY to deliver consistently high‑quality products to users around the globe.

From a Linear Economy to a Circular and Sustainable Society

At the core of OWAY’s philosophy is “Agricosmetica.” Agricosmetica represents a shift away from the traditional linear consumption model, where products are used and discarded, toward a circular and sustainable society built on recycling and regeneration. This life‑cycle approach considers every stage—from raw material sourcing, manufacturing, distribution, and consumption, to giving back to the environment and society.

At every step, OWAY makes conscious choices and takes responsible actions that prioritize the well‑being of both people and the planet, creating a positive and sustainable cycle.

This commitment to circularity and social responsibility lies at the very heart of the OWAY brand.

More than just a collection of organic products, OWAY is a brand with a clear and unified worldview—one that deepens and strengthens the identity of the salons that choose it.