Oil and moisture highly penetrate to balance the lamellar structure and form the base of the "impetuous" reaction.
Long-awaited Big Bang menu for the Japanese beauty industry
“Amasia Color.”
Color Menu.
“By making the ”Amasia Color Menu
Impressive color luster, texture, and staying power can be obtained,
Furthermore, it is also a challenge for the salon
Achieve high value of color menu and higher unit price!
◾️ AMASIA COLOR Value Point
- Reaction using electric charge
Negative and positive effects.
Corrects uneven damage and improves retention
- Alkali Penetration
Due to the alkaline action of the colorant.
Increased penetration of repair ingredients
- Superior Ingredients of Amasia
By hydrophobization
Long-lasting care effect & improved retention

◾️ Amasia Color High Premium

Plus for bleached and high damage
Super-strength UP + Super-moisture retention UP
AMASIA DEEP INPITARI 1Amasia Deep Impitali 1
Supplements moisturizing and water retention ingredients and balances the lamellar structure inside the hair.
Repair ingredients improve hair strength and suppleness.
Apply to damaged areas, combing and blending throughout.
The entire area is then gripped to promote penetration of the ingredients.
- keratin amino acid
- Hydrophobic Ceramide Derivatives
- botanical lanolin
- complex amino acid
AMASIA DEEP INPITARI 2Amasia Deep Impitali 2
Repairs damage with keratin and provides hydrophobic effect on impetitive reaction
Replenishes amorphous matrix keratin and repairs lamellar structure.
Keratin protein gives soft, bouncy, supple hair.
Using a special sprayer, spray the entire area with a full grip.
The ingredients of DEEP INPITARI 1 penetrate deeper by allowing the hair to absorb the product thoroughly.
- keratin protein
- hydrolyzed wool keratin
- hydrolyzed cashmere keratin
AMASIA DEEP INPITARI 3Amasia Deep Impitali 3
Repair ingredients and moisturizing/water retention ingredients combine to complete the impetitive reaction and repair of the lamellar structure.
By pressing in lipids and moisturizing ingredients, each ingredient binds to the other and exerts its effect.
Micelles (water coat) are formed on the hair surface to lock in the ingredients and maintain their effects.
Application is done in layers from the middle to the tips of the hair. The surface is prepared using manual techniques such as pressing and kneading to complete the impetuous reaction.
- Nanofiber Gel
- lcalactone
- lanolin
- botanical lanolin
- Chia seed oil
- squalane
- trehalose
- Alpenrose stem cell extract
◾️ Amasia Color Premium

Add to fashion gray color
Improvement of Dye Deposition + Repair Care
AMASIA INPITARI 1Amasia Impitali 1
Repair ingredients highly penetrate into the hair to form the base of the "impetitive" reaction.
Base cream with high penetration effect permeates the repair ingredients encapsulated in it to condition the inside of the hair.
Repairing and moisturizing ingredients condition the cuticle, improving hair elasticity and improving feel, strength, and elasticity.
After applying to entire hair, comb through and blend evenly.
Applying the product while rubbing it in will further promote penetration of the ingredients.
- Keratin amino acids
- hydrolyzed vegetable protein
- hydrolyzed collagen
- polyphenol derivative
- pericea (plant related to pericea, esp. Cordyceps sinensis)
- complex amino acid
AMASIA INPITARI 2Amasia Impitali 2
Repair and moisturizing ingredients penetrate through the "in-pit reaction" effect.
Highly concentrated anionic keratin and repair ingredients are drawn into the hair by the penetrating effect of the impetuous reaction, and the repair effect is demonstrated.
Superior moisturizing ingredients promote improved strength, feel, and moisture content, and inhibit cuticle lifting.
Apply in layers throughout the hair using the special pump former. Grip until the foam is gone and allow it to penetrate into the interior. After application, comb through and blend.
- Cocoyl hydrolyzed keratin K
- gamma-docosalactone
- pericea (plant related to pericea, esp. Cordyceps sinensis)
- phytosterols
AMASIA INPITARI 3Amasia Impitali 3
Repair and moisturizing ingredients combine to complete the patented level "Impitali Reaction".
All keratin bonds by pressing in polymeric PPT and moisturizing ingredients to form cuticles. The hair surface is strengthened, leaving it supple and slippery to the touch.
Natural film ingredients protect cuticles from damage and provide excellent finger movement and shine.
Application is done in layers from the middle to the tips of the hair. The surface is prepared using manual techniques such as pressing and kneading to complete the impetuous reaction.
- hydrolyzed keratin
- hydrolyzed collagen
- zene
- Heat Active Collagen
- chitosan
- shea butter
◾️ Amasia Color

Added to all color menus
Prevents fading + improves texture
AMASIA SPEED INPITARI 1Amasia Speed Impitali 1
Quickly treats damage inside the hair and forms the base for "impetitive" reactions
It quickly penetrates inside the hair and regulates the structure of microfibrils to cortex.
Low, medium, and high molecular weight repair and moisturizing ingredients stay in good balance from the inside to the surface.
Apply to entire hair and comb through to evenly distribute.
Applying the product while rubbing it in will further promote penetration of the ingredients.
- polyphenol derivative
- hydrolyzed vegetable protein
- keratin amino acid
AMASIA SPEED INPITARI 2Amasia Speed Impitali 2
Repair, moisturizing, and pseudo-cuticle ingredients are firmly adsorbed to complete the "in-pit reaction
High molecular weight keratin and natural film ingredients are instantly adsorbed with repair ingredients penetrated by SPEED INPITARI 1.
It reacts quickly and gives a glossy and silky feel to the fingers.
Excellent moisturizing properties moisturize and reduce dryness.
Apply in layers throughout the hair and comb through to distribute evenly.
Push in to firmly adsorb the product.
- hydrolyzed keratin
- hydrolyzed collagen
- oiled silk
- botanical lanolin
- zene
- chitosan
