OWAY is an organic cosmetic brand of rolland, a general beauty manufacturer with over 70 years of history and tradition, founded in 1948 in Bologna, Italy.

Currently, we develop and manufacture products for beauty salons in more than 70 countries around the world. One of the characteristics of the company is that it operates its own biodynamic farm “ORTOFFICINA” and grows many of its own raw materials.

We develop all product design, advertising, and sales processes in-house to deliver high-quality products to users around the world.

- From a linear consumption economy to a circular sustainable society.

OWAY's basic philosophy is “Agricosmetica. In order to shift from a ”linear economic system“ in which purchased goods are discarded after use to a ”recycling-oriented sustainable society" in which recycling is a prerequisite, we have adopted the concept of "Agricosmetica Agricosmetica" is a life cycle that is conscious from raw material procurement, manufacturing, sales, consumption, and return (to the environment and society).

At every stage of our products, we create a virtuous cycle through choices and actions aimed at the well-being and improvement of the earth and its people.

This is also the basis of the OWAY brand's "commitment to recycling and society.

We will deepen the salon's identity as a brand with a clear world view, not just a collection of organic products.