Ayumu Hirano, Snowboard Halfpipe (belongs to our company Ifing, TOKIO Inkarami)

Congratulations indeed!
The strength to keep trying to be the first in the world, and the overwhelming amount of practice it takes to accomplish that...
I admire their ambition.
We would like to continue to work together.

 

- How and why TOKIO Inkarami supports Ayumu Hirano, his thoughts and feelings.

You tried skateboarding at the Summer Olympics,
I think skateboarding is attracting a lot of attention as a relatively new sport.
TOKIO INKALAMI and IFING are also always challenging new businesses and markets, and we would like to support athletes who challenge and excel in new sports and disciplines in the field of sports.
Hirano's sincere approach to competition and his boldness to challenge both the Summer and Winter Olympics are very attractive.
We are of the same mindset, wanting to try things that others are not doing.
The images overlapped.
While pursuing the attitude of always wanting to be cool as a top runner, Hirano is above all competent, flamboyant, and cool. I want to work hard with him.

 

- About Ayumu Hirano's Attractiveness

• Hair Style & Fashion
  I feel that urban sports (snowboarding and skateboarding) in general have a high affinity with the lifestyle and fashion style of today's youth. It truly represents a new fashion culture.
  Among them, Hirano is cool in that he keeps his own style.
• human appeal
  I find their "strength of feeling" very attractive, not to mention their willingness to take on challenges.
  Where I continue to follow a path that only I can follow, and continue to focus on what no one else has tried.
  The level of competition is, of course, top-notch, but the passion, sincerity, and seriousness with which they have always approached the sport and the competition itself is nothing short of amazing.

 

We, too, would like to be a company that continues to challenge and grow with pride, so as not to be outdone by Hirano.
I will continue to support you and congratulate you very much!

 

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 About Ayumu Hirano.
Date of birth: November 29, 1998
Birthplace: Niigata, Japan
■ Profile:
He started snowboarding at the age of four and made his mark on the halfpipe early on, signing a professional contract with a manufacturer in the fourth grade.
He won two consecutive silver medals in the men's halfpipe at the 2014 Sochi and 2018 Pyeongchang Olympics.
His medal win at the Sochi Olympics at the age of 15 years and 74 days was recognized by Guinness World Records as the youngest Olympic medalist in snowboarding.
He is a world-class snowboarder in both name and reality, having won the Winter X Games, the world's most prestigious competition, in 2016 and 2018, and a total of three FIS World Cup wins, and in 2019, he was named to Forbes Japan's 30 Under 30 Japan in the sports category
He competed in the Tokyo 2020 Summer Olympics in the "Park" skateboarding event, which was newly added as an official event. As a member of Japan's national team, he challenged the first-ever dual sport of snowboarding and skateboarding.
And at the Beijing 2022 Winter Olympics, he won the gold medal with a triple-cork 1440!。

 

Awards and honors

• Silver medal at the 2014 Sochi Olympics (first Japanese in halfpipe)
• 2016 European Open Winner
• 2016 Oslo Winter X-Games Winner (first Japanese)
• 2018 Aspen Winter X-GAMES Winner (First Japanese)
• Silver medal, Pyeongchang Olympics, 2018
• 2018 Burton US OPEN Winner
• 2022 Beijing Olympics Gold Medal
  　　　　(Snowboarding competition, first Japanese)